Monsanto launches high yielding Seminis Tomato Hybrid


More than 500 progressive farmers participate in the event at Petlawad in Jhabua

Ujjain, May 9, 2017: Monsanto India, a sustainable agriculture company, today launched its high yielding Seminis® Tomato hybrid “Ashoka” at a mega farmer meet at Petlawad in Jhabua district. More than 500 progressive farmers, nursery growers and trade partners participated in the event to witness the benefits of this new hybrid.

Farmers in Madhya Pradesh have preferred Seminis® seeds for their uniform and heavy fruit setting, faster maturity and increased yields. The “Ashoka” variety of Seminis® hybrids is characterised by shiny red fruits weighing around 80-100 grams each. 

While informing about the features of these seeds, GC Shivkumar, Profit Centre Head, South & West, said, “Through constant engagements with farmers across the country, Monsanto has always endeavoured to understand their needs better. This has enabled developing superior quality seeds suited to varied agronomic conditions, equipping their farms against various vagaries and helping maximize yields. With Ashoka, farmers can get plants having an excellent fruit bearing capacity. Another benefit of this hybrid is its exceptional resistance to Tomato Leaf Curl Virus (TYLCV) which was a major challenge for vegetable farmers.”

Monsanto’s field teams, 80 percent of who are from rural backgrounds constantly engage with farmers to provide them with inputs on best crop management practices which will enable secure optimum yields.

In addition, with an objective to demonstrate new concepts and technologies to various stakeholders, Monsanto has established Centres of Excellence (CoEs) across various regions of India. At these CoEs, farmers witness techniques for Integrated Weed Management, Technology Showcasing, High – Density & Mechanical Planting, Weed Control and Crop Diversification amongst others.

Laxminarayan Patidar, farmer from Ramnagar in Jhabua states “I have planted earlier version of Seminis® seeds in my fields and am happy with the output. Apart from the excellent hybrid, Monsanto team also imparts knowledge on the best agronomic practices like spacing, nursery management, pest & disease management practices. This has helped me immensely in getting a good output from my field.”

Seminis® hybrid vegetable seeds offer farmers higher yield potential, quick maturity and uniformity in size, shape and colour as compared to using other seed varieties. Consumers have more than 110 distinct vegetable seeds representing major vegetable crops of the country including beans, broccoli, cabbage, cauliflower, cucumber, pickling cucumber, gourds, hot pepper, musk melon, onion, radish, squash, sweet pepper, tomato, watermelon and other crops.

Monsanto has seven R&D seed breeding facilities for its Seminis® vegetable hybrid seeds across India, and is testing and introducing wider choices of hybrid vegetable seeds suited to diverse agronomic conditions to enable farmers to produce more and improve their lives.

About Monsanto Company:

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy. 

Monsanto Holdings Pvt. Ltd. (a 100% subsidiary of Monsanto Company) is focused on marketing Seminis® hybrid vegetable seeds, Paras and Deltapine hybrid cotton seeds.

Seminis® brand of vegetable seeds improve nutrition, quality and productivity of vegetables. We develop products that offer new, healthy choices for consumers and offer more than 110 distinct vegetable seeds presenting major vegetable crops of the country including beans, broccoli, cabbage, cauliflower, cucumber, pickling cucumber, eggplant, gourds, hot pepper, musk melon, onion, radish, squash, sweet pepper, tomato, watermelon and other crops. We hope that by developing vegetables products with excellent flavour and real nutritional benefits, people will enjoy eating more vegetables. 

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For further information, please contact:

Arun Gopalakrishnan
Lead – Corporate Communications, Monsanto India t +91 22 2824 7427
m 77382 83718 / 9820517588

Karan Datt
Genesis Burson-Marsteller t +91 22 4417 4501 
m  9920605308