Monsanto India showcases high yielding varieties of Seminis ® Hybrid vegetables at Pragati Divas 2016 in Varanasi

5/18/2016

  ~ Over 800 farmers, dealers & distributors experience latest technological know-how~

~ Enhanced knowledge about Seminis® hybrid seeds and latest agronomic practices ~

Varanasi, 18 May 2016: Monsanto India, a globally leading sustainable agriculture company, today organised 'Pragati Divas 2016’ to demonstrate and showcase its Seminis ® hybrid vegetable portfolio. The event organized at Monsanto’s state-of-the-art TOM Centre in Varanasi, was well attended by Dr. RP Singh, Director, Dept. of Agricultural Sciences, BHU, Sanjay Singh, District Agricultural Officer, Mamta Yadav, District Horticulture Officer and Dr. BK Singh, HOD Horticulture, BHU. In addition, the event also witnessed participation from more han 800 farmers, dealers and distributors from adjoining villages.

At the event, visitors witnessed vegetables grown from Monsanto’s Seminis® hybrid vegetable seeds and experienced the successes from latest crop management practices. Farmers were also provided details of traditional plant breeding techniques, modern science behind Seminis ® vegetable seeds and the correct Insect-Pest Management. Participating farmers were also taken on a tour of the breeding station which is spread across 7 acres.

Mahaveer Rathore, Commercial Lead - Vegetables, South Asia & South East Asia, Monsanto said, “We are delighted with the response we have received for one of our flagship initiatives. This is a testimony to the faith that farmers have shown on Seminis® Hybrid seeds. We develop hybrids that offer higher yield potential, improved quality, uniformity, flavour and nutrition, as well as better resistance to insect pests and adverse environmental conditions. Through constant engagement with farmers across the country, we endeavour to understand their needs and requirements better; and develop superior quality seeds, suited to varied agronomic conditions.”

Sharing his experience, Chotey Lal, Farmer from Madhumakhiyan village in Varanasi, said, “I am very happy with excellent output that I have received using Abhilash® tomato hybrids in my field. The hybrid has high yields and uniformity over multiple pickings. Moreover, it has shown high resistance and consistence in adverse climate. Abhilash® has helped me fetch excellent prices for my produce.”

Seminis® hybrid vegetable seeds offer farmers higher yield potential, quick maturity and uniformity in size, shape and colour as compared to using other seed varieties.

Monsanto’s Vegetable breeding station at Varanasi was established in the year 2012 and is spread over seven acres area of land focusing on testing of new and existing hybrids. This facility focuses on developing tomato, sweet pepper, hot pepper and cauliflower hybrids especially suited for the various agro-climatic conditions of the region.

Monsanto has seven R&D and breeding facilities for its Seminis® vegetable hybrid seeds across India, and is testing and introducing wider choices of hybrid vegetable seeds suited to diverse agronomic conditions to enable farmers to produce more and improve their lives.

 

About Monsanto:

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy.

Monsanto Holdings Pvt. Ltd. (a 100% subsidiary of Monsanto Company) is focused on marketing Seminis® hybrid vegetable seeds, Paras and Deltapine hybrid cotton seeds.

Seminis® brand of vegetable seeds improve nutrition, quality and productivity of vegetables. We develop products that offer new, healthy choices for consumers and offer more than 110 distinct vegetable seeds presenting major vegetable crops of the country including beans, broccoli, cabbage, cauliflower, cucumber, pickling cucumber, eggplant, gourds, hot pepper, musk melon, onion, radish, squash, sweet pepper, tomato, watermelon and other crops. We hope that by developing vegetables products with excellent flavour and real nutritional benefits, people will enjoy eating more vegetables.

To learn more about our business and commitments, please visit: http://www.monsanto.com/. Follow our business on Twitter® at http://www.twitter.com/MonsantoCo, on the company blog, Beyond the Rows® at http://www.monsantoblog.com/, or subscribe to our News Release RSS Feed.”

 

For further information, please contact:

Jaison Rebello
Edelman India
+91 8286939726
Jaison.rebello@edelman.com  

Arun Gopalakrishnan
Public Affairs
Monsanto India
+91 7738283718
arun.gopalakrishnan@monsanto.com