Thousands Throng Monsanto Zambia Stand as Company Launches DK 777 at 2018 Agritech Show


The Monsanto Zambia Stand was the centre of attention at the 2018 Agritech Expo as the Company launched its DK777 maize variety. The event was graced by crowds of excited smallholder farmers, all eager for a new variety that works for them.

Zambia is the second market in Africa (after Kenya) where Monsanto has launched this popular hybrid. Agritech is an agriculture expo that takes place in Chisamba 50km from the capital Lusaka every April. This year, Monsanto decided to use this platform launch its blockbuster product DK777.

Farmers started trickling in to the stand by around 10 am and by 11:30 am the stand was packed with farmers and expo-goers. Excited women farmers, all growers of this new variety, broke into song and dance in readiness for the program to commence. Raphael Mutale, TD agronomist, explained the product attributes, while Ndavi Muia—Commercial Operation Lead welcomed and thanked the farmers as he officially declared the product launched in Zambia. About 2000 customers visited the stand on this launch day.