Monsanto mentors over 1300 progressive maize farmers in Uttar Pradesh


Lucknow, January 23, 2018: Prior to the spring season, as part of its farmer engagement initiative – "Margadarshak" - Monsanto India - a sustainable agriculture company – has identified over 1,300 progressive farmers from maize growing districts of Uttar Pradesh. The company is currently mentoring them on effective agronomic practices and right hybrid seed selection. The major maize growing districts in Uttar Pradesh are Kannauj, Farrukhabad, Kanpur Nagar, Kanpur Dehat, Aliganj, Etah, Shikohabad, Bulandshahr, Aligarh, Badaun, Sambhal, Hardoi, Bilsi, Etawah, Shahjahanpur and Kaimganj.

"Margadarshak" is a mentoring program by Monsanto wherein just before the start of the season, agriculture experts from the company mentor select progressive farmers from each district across the state. In a perfect example of a peer-to-peer mentoring, these "Margadarshaks" through knowledge sharing, help their farmer friends about the best ag-practices in their respective villages.

Ram Sharan, farmer from the Selapur village, Hardoi district is currently undergoing the training. Talking about his fellow maize farmers he said, "Majority of the farmers in Uttar Pradesh use hybrid seeds. However, due to lack of knowledge they often fail to realize the full potential of the hybrids." "After training, we, as a "Margadarshak" will connect with our counterparts and will train them on various aspects like land selection, field preparation, sowing method, fertilization, weed control, disease and insect management, harvesting and yield."

Monsanto initiated the "Margadarshak" program in Uttar Pradesh in 2012.

Speaking about the initiative, Vinay Singh, Regional Business Manager, Monsanto said, "Maize is a crucial crop for Uttar Pradesh, with around half a million farmers engaged in maize farming. While we are witnessing a maize revolution with increased acreages as well as demand, improving yields to meet national average is both a challenge and an opportunity. Keeping this in mind, under our farmer awareness initiative – "Margadarshak"- we engage with farmers and share with them the knowledge that they can share with their counterparts."

Uttar Pradesh’s spring maize season starts in the last week of January and continues till first week of April. Spring season is a valuable time for farmers to start preparing their land and hence before they get into sowing, trainings under the "Margdarshak" program helps them counter varied challenges in the field to derive the best results.

About Monsanto Company:

Monsanto is committed to bringing a broad range of solutions to help nourish our growing world. We produce seeds for fruits, vegetables and key crops - such as corn, soybeans, and cotton - that help farmers have better harvests while using water and other important resources more efficiently. We work to find sustainable solutions for soil health, help farmers use data to improve farming practices and conserve natural resources, and provide crop protection products to minimize damage from pests and disease. Through programs and partnerships, we collaborate with farmers, researchers, nonprofit organizations, universities and others to help tackle some of the world’s biggest challenges. To learn more about Monsanto, our commitments and our more than 20,000 dedicated employees, please visit .

In India, our vision is to partner the nation and its farmers in their quest towards prosperity and progress through our high-yielding DEKALB® corn, Seminis® vegetables; in-the-seed insect protection Bollgard® Bt-cotton biotechnologies; on-ground farmer extension and mobile-based farm AgVisory® services offering customized crop management recommendations from sowing to harvest.

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For more information, please contact:

Arun Gopalakrishnan
Lead – Corporate Communications, Monsanto India t +91 22 2824 7427
m 77382 83718 / 9820517588

Karan Datt
Genesis Burson-Marsteller t +91 22 4417 4501 
m  9920605308