Monsanto showcases high yielding Seminis® & Dekalb® hybrid seeds at “Pragati Divas 2017” in Nashik

10/6/2017

Nashik, Friday, October 6, 2017: Monsanto India - a leading sustainable agriculture company today organised ‘Pragati Divas 2017’ in Nashik at the Monsanto Testing Centre Village Kalavi, Lakhalgaon. At this event, agriculture experts from the company demonstrated and showcased various high-yielding Dekalb® and Seminis® hybrid seeds. Under the brand Dekalb® Monsanto offers corn hybrid seeds while under Seminis®, it offers vegetable hybrid seeds.

The event was graced by Hon’ble Member of Parliament Shri Harishchandra ji Chavan, MLA Shri Anilrao ji Kadam, Joint Director Agriculture Shri Dilip Zhende and Agricultural Development Officer Shri Hemant Kale.

Over 500 corn and vegetable growing farmers, distributors, seed retailers and nursery upholders from Nashik and the surrounding villages had gathered to witness the superior quality corn and vegetable hybrid seeds.

Shri Harishchandra ji Chavan, Hon’ble Member of Parliament said, "I compliment Monsanto for their focus in providing farmers varied choices of seeds with latest technologies. I encourage our farmers to adopt these technologies which will enable them gain higher yields and consequently play a huge role in improving their lives."

Visitors at the Pragati Divas witnessed 21 varieties of vegetable hybrids covering cucumber, sweet corn, eggplant, sweet pepper, hot pepper, cabbage, cauliflowers, okra and tomato. Apart from vegetables, 10 different hybrid corn varieties were presented at the event. Farmers were also provided with details on the salient features and advantages of the existing and upcoming corn and vegetable hybrid seeds. Additionally, traditional plant breeding techniques, modern science behind seeds and the correct methods of insect-pest management were also demonstrated to farmers.

Sharing their experiences, Tarachand Sanap from Lalpadi village said, "I am very happy with excellent output that they have received using Seminis® hybrids in my field. Seminis® hybrid seeds have high yields and uniformity over multiple pickings. Moreover, they have shown high tolerance to disease, insects, virus and adverse climatic conditions. This helps farmers fetch excellent prices for the end produce."

Deepak Katad from Dari village added, "Apart from providing us with excellent hybrids, the Monsanto field team also engages with us on a consistent basis and shares advisories on the best agronomic practices like spacing, nursery management, pest & disease management practices. This has helped me immensely in getting a good output from my field."

Monsanto’s field teams, 80 percent of whom are from rural background constantly engage with farmers and provide them with inputs on best crop management practices which enable them to secure optimum yields.

Commenting on the overwhelming response from farmers, Mahaveer Rathore Marketing & Product Management Lead – Asia, Monsanto said, "At Monsanto, we are committed to enabling farmers sow better and yield better by providing them quality seeds through innovation and research. This constant outflow of new products from our technology pipeline will enable us to fulfil our commitment of providing farmers hybrids with the better technologies."

In addition, with an objective to demonstrate new concepts and technologies to various stakeholders, Monsanto has established Centres of Excellence (CoEs) across various regions of India. At these CoEs, farmers witness techniques for Integrated Weed Management, Technology Showcasing, High Density & Mechanical Planting, Weed Control and Crop Diversification amongst others.

Monsanto offers high yielding Dekalb® brand of hybrid maize, known for its breeding excellence and high productivity. Dekalb is offered in 20 high-yielding maize hybrids, which are developed in India and tested extensively in partnerships with several State Agriculture Universities and other leading Agricultural Institutions.

Seminis® hybrid vegetable seeds offer farmers higher yield potential, early maturity and uniformity in size, shape and colour as compared to using other seed varieties. Consumers have more than 110 distinct vegetable seeds representing major vegetable crops of the country including beans, broccoli, cabbage, cauliflower, cucumber, pickling cucumber, gourds, hot pepper, musk melon, onion, radish, squash, sweet pepper, tomato, watermelon and other crops.

About Monsanto Company:

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy.

Monsanto Holdings Pvt. Ltd. (a 100% subsidiary of Monsanto Company) is focused on marketing Seminis® hybrid vegetable seeds, Paras and Deltapine hybrid cotton seeds.

Seminis® brand of vegetable seeds improve nutrition, quality and productivity of vegetables. We develop products that offer new, healthy choices for consumers and offer more than 110 distinct vegetable seeds presenting major vegetable crops of the country including beans, broccoli, cabbage, cauliflower, cucumber, pickling cucumber, eggplant, gourds, hot pepper, musk melon, onion, radish, squash, sweet pepper, tomato, watermelon and other crops. We hope that by developing vegetables products with excellent flavour and real nutritional benefits, people will enjoy eating more vegetables.

To learn more about our business and commitments, please visit: http://www.monsanto.com/. Follow our business on Twitter® at http://www.twitter.com/MonsantoCo, on the company blog, Beyond the Rows® at http://www.monsantoblog.com/, or subscribe to our News Release RSS Feed."

For more information, please contact:

Arun Gopalakrishnan
Lead – Corporate Communications Monsanto India
t +91 22 2824 7427
m 77382 83718 / 9820517588
arun.gopalakrishnan@monsanto.com

Karan Datt
Genesis Burson-Marsteller t +91 22 4417 4501 
m  9920605308
karan.datt@bm.com