Monsanto showcases high yielding Seminis Tomato Hybrid “Abhilash’’

5/12/2017

Massive gathering of farmers at Seminis event in Shivpuri

Gwalior, Friday, May 12, 2017: Monsanto India, a sustainable agriculture company, today showcased its high yielding Seminis® Tomato hybrid “Abhilash” at a mega farmers meet in Shivpuri district. A massive gathering of farmers, nursery growers and trade partners participated in the event to witness the benefits of this hybrid. Besides showcasing the high yielding seeds, Monsanto also felicitated 20 farmers for their significant contribution towards sustainable farming. 

Farmers in Madhya Pradesh have always preferred Seminis® seeds for their uniform and heavy fruit setting, faster maturity and increased yields. The “Abhilash” variety of Seminis® hybrids is characterised by shiny red fruits and its exceptional resistance to Tomato Leaf Curl Virus (TYLCV) which was a major challenge for vegetable farmers.

GC Shivkumar, Profit Centre Head, South & West, said, “Through constant engagements with farmers across the country, Monsanto has always endeavoured to understand their needs better. This has enabled developing superior quality seeds suited to varied agronomic conditions, equipping their farms against various vagaries and helping maximize yields. With Abhilash, farmers can get plants having an excellent fruit bearing capacity.”

Monsanto’s field teams, 80 percent of who are from rural backgrounds constantly engage with farmers to provide them with inputs on best crop management practices which will enable secure optimum yields.

In addition, with an objective to demonstrate new concepts and technologies to various stakeholders, Monsanto has established Centres of Excellence (CoEs) across various regions of India. At these CoEs, farmers witness techniques for Integrated Weed Management, Technology Showcasing, High – Density & Mechanical Planting, Weed Control and Crop Diversification amongst others.

Suresh Rawat, farmer from Ramkhedi in Shivpuri District said, “Apart from the excellent hybrid, Monsanto team also imparts knowledge on the best agronomic practices like spacing, nursery management, pest & disease management practices. This has helped me immensely in getting a good output from my field.”

Seminis® hybrid vegetable seeds offer farmers higher yield potential, quick maturity and uniformity in size, shape and colour as compared to using other seed varieties. Consumers have more than 110 distinct vegetable seeds representing major vegetable crops of the country including beans, broccoli, cabbage, cauliflower, cucumber, pickling cucumber, gourds, hot pepper, musk melon, onion, radish, squash, sweet pepper, tomato, watermelon and other crops.

Monsanto has seven R&D seed breeding facilities for its Seminis® vegetable hybrid seeds across India, and is testing and introducing wider choices of hybrid vegetable seeds suited to diverse agronomic conditions to enable farmers to produce more and improve their lives.

About Monsanto Company:

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy. 

Monsanto Holdings Pvt. Ltd. (a 100% subsidiary of Monsanto Company) is focused on marketing Seminis® hybrid vegetable seeds, Paras and Deltapine hybrid cotton seeds.

Seminis® brand of vegetable seeds improve nutrition, quality and productivity of vegetables. We develop products that offer new, healthy choices for consumers and offer more than 110 distinct vegetable seeds presenting major vegetable crops of the country including beans, broccoli, cabbage, cauliflower, cucumber, pickling cucumber, eggplant, gourds, hot pepper, musk melon, onion, radish, squash, sweet pepper, tomato, watermelon and other crops. We hope that by developing vegetables products with excellent flavour and real nutritional benefits, people will enjoy eating more vegetables. 

To learn more about our business and commitments, please visit: http://www.monsanto.com/. Follow our business on Twitter® at http://www.twitter.com/MonsantoCo, on the company blog, Beyond the Rows® at http://www.monsantoblog.com/, or subscribe to our News Release RSS Feed.”

For further information, please contact:

Arun Gopalakrishnan
Lead – Corporate Communications, Monsanto India t +91 22 2824 7427
m 77382 83718 / 9820517588
arun.gopalakrishnan@monsanto.com

Karan Datt
Genesis Burson-Marsteller t +91 22 4417 4501 
m  9920605308
karan.datt@bm.com