Monsanto organises “Pragati Divas - 2017” to showcase high yielding Seminis hybrid seeds

5/11/2017

More than 900 progressive farmers participate in the event in Karnal

Karnal, Thursday, May 11, 2017: Monsanto India, a sustainable agriculture company, today organised a ‘Pragati Divas – 2017’ at Karnal where it showcased its high yielding Seminis® hybrid vegetable portfolio. More than 900 progressive farmers, nursery growers and trade partners participated in the event to witness the benefits of Seminis® hybrid seeds. 

Visitors at the Pragati Divas witnessed various varieties of vegetable hybrids covering tomato, peppers, gourds, cucumber, cauliflower, cabbage, okra, radish, watemelon and eggplant. Farmers were also provided details on the salient features of the upcoming hybrids in maize and vegetables. They were also enlightened on the breeding science behind development of these hybrids; while being walked through kiosks displaying the advantages of technology in agriculture.

“Farmers in Haryana have preferred Seminis® seeds for their uniform and heavy fruit setting, faster maturity and increased yields. Seminis® hybrids have excellent attributes and high fruit bearing capacity.” said Jitendra Joshi, Profit Centre Head, North & East.  

In addition, with an objective to demonstrate new concepts and technologies to various stakeholders, Monsanto has established Centres of Excellence (CoEs) across various regions of India. At these CoEs, farmers witness techniques for Integrated Weed Management, Technology Showcasing, High – Density & Mechanical Planting, Weed Control and Crop Diversification amongst others.

Monsanto’s field teams, 80 percent of who are from rural backgrounds constantly engage with farmers to provide them with inputs on best crop management practices which will enable secure optimum yields.

Saket Bhatnagar, South Asia & South East Asia Vegetable Commercial Lead, Monsanto said, "Farmers have consistently reposed their faith in Seminis® hybrids and their overwhelming response today is a testimony to the same. We constantly engage with the farmers across the country and our endeavour is to understand their needs and requirements better. Our wide range of hybrid seeds are adaptable to the local growing conditions thereby helping thousands of farmers earn better profits."

Seminis® hybrid vegetable seeds offer farmers higher yield potential, quick maturity and uniformity in size, shape and colour as compared to using other seed varieties. Consumers have more than 110 distinct vegetable seeds representing major vegetable crops of the country including beans, broccoli, cabbage, cauliflower, cucumber, pickling cucumber, gourds, hot pepper, musk melon, onion, radish, squash, sweet pepper, tomato, watermelon and other crops.

Monsanto has seven R&D seed breeding facilities for its Seminis® vegetable hybrid seeds across India, and is testing and introducing wider choices of hybrid vegetable seeds suited to diverse agronomic conditions to enable farmers to produce more and improve their lives.

About Monsanto Company:

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy. 

Monsanto Holdings Pvt. Ltd. (a 100% subsidiary of Monsanto Company) is focused on marketing Seminis® hybrid vegetable seeds, Paras and Deltapine hybrid cotton seeds.

Seminis® brand of vegetable seeds improve nutrition, quality and productivity of vegetables. We develop products that offer new, healthy choices for consumers and offer more than 110 distinct vegetable seeds presenting major vegetable crops of the country including beans, broccoli, cabbage, cauliflower, cucumber, pickling cucumber, eggplant, gourds, hot pepper, musk melon, onion, radish, squash, sweet pepper, tomato, watermelon and other crops. We hope that by developing vegetables products with excellent flavour and real nutritional benefits, people will enjoy eating more vegetables. 

To learn more about our business and commitments, please visit: http://www.monsanto.com/. Follow our business on Twitter® at http://www.twitter.com/MonsantoCo, on the company blog, Beyond the Rows® at http://www.monsantoblog.com/, or subscribe to our News Release RSS Feed.”

For further information, please contact:

Arun Gopalakrishnan
Lead – Corporate Communications, Monsanto India t +91 22 2824 7427
m 77382 83718 / 9820517588
arun.gopalakrishnan@monsanto.com

Karan Datt
Genesis Burson-Marsteller t +91 22 4417 4501 
m  9920605308
karan.datt@bm.com